Nathan Andrada – Fourth Estate Contributor
Stuttgart, Germany (4E) – Mercedes-Benz posted increased sales in the first quarter, which is twice as fast as BMW, inching them closer to the top spot in the world’s luxury-car market for the first time in a decade.
The luxury unit of Daimler AG delivered 483,487 vehicles through March, up by 13 percent, compared with a 6 percent increase to 478,743 vehicles for the namesake brand of BMW AG.
Mercedes seeks to clinch the lead in the market from BMW by 2020. The company is on track in achieving that goal due to the popularity of its all-new models such as the GLC sport utility vehicle.
Sales of compact cars like the A-Class climbed 26 percent to over 150,000 vehicles, according to Mercedes.
For the month of March, BMW is still ahead of Mercedes in terms of monthly sales. BMW delivered 201,352 vehicles, up by 2.9 percent. Mercedes sales jumped 8.4 percent to 198,921 cars.
Volkswagen AG’s Audi, the third-largest luxury brand, is scheduled to report its figures on Tuesday.